Shmor brand assets: logo, colours and banners

The logo

Choose a version and download it.

A bookmark with three voice-note bars cut out of it: you said it, Shmor saved it. The name is set in Newsreader and outlined, so every file looks the same everywhere, with no fonts to install. The tagline, “Networking admin ELIMINATED”, is set in Inter Tight below the logo: choose “With tagline”.

Profile images

Square images for profiles and stores.

For social profiles, Slack, app stores and Google. Use the circle versions where the picture is cropped to a circle.

Green on white
Square: 400 px square PNG, 800 px square PNG, 1024 px square PNGCircle: 400 px circle PNG, 800 px circle PNG, 1024 px circle PNG
Black on white
Square: 400 px square PNG, 800 px square PNG, 1024 px square PNGCircle: 400 px circle PNG, 800 px circle PNG, 1024 px circle PNG
Green on light grey
Square: 400 px square PNG, 800 px square PNG, 1024 px square PNGCircle: 400 px circle PNG, 800 px circle PNG, 1024 px circle PNG
Black on light grey
Square: 400 px square PNG, 800 px square PNG, 1024 px square PNGCircle: 400 px circle PNG, 800 px circle PNG, 1024 px circle PNG
White on Shmor green
Square: 400 px square PNG, 800 px square PNG, 1024 px square PNGCircle: 400 px circle PNG, 800 px circle PNG, 1024 px circle PNG
Bright green on ink
Square: 400 px square PNG, 800 px square PNG, 1024 px square PNGCircle: 400 px circle PNG, 800 px circle PNG, 1024 px circle PNG
White on ink
Square: 400 px square PNG, 800 px square PNG, 1024 px square PNGCircle: 400 px circle PNG, 800 px circle PNG, 1024 px circle PNG

Social banners

Headers for X and LinkedIn.

The logo with the tagline below it, kept clear of the corner where the profile picture overlaps.

X header, light (1500 x 500 px)Download PNG
X header, dark (1500 x 500 px)Download PNG
LinkedIn banner, light (1584 x 396 px)Download PNG
LinkedIn banner, dark (1584 x 396 px)Download PNG

Colours

The palette.

Shmor green
#0a7d4f · RGB 10, 125, 79
The mark on white and light grey; the accent across the product.
Bright green
#34c088 · RGB 52, 192, 136
The mark on dark backgrounds (the dark theme accent).
Ink
#0e1116 · RGB 14, 17, 22
The wordmark on light backgrounds, body text and dark backgrounds.
Light grey
#f6f7f9 · RGB 246, 247, 249
Quiet backgrounds and panels.
White
#ffffff · RGB 255, 255, 255
Backgrounds, and the logo on Shmor green or ink.

Usage

Using the logo.

Clear space: Keep at least the height of the shortest bar (about a quarter of the mark’s height) clear on every side.
Minimum size: The mark at 16 px tall, the logo with the name at 80 px wide. Smaller than that, the bars close up. The logo with the tagline at 150 px wide; smaller than that, drop the tagline and use the logo with the name.
Tagline: “Networking admin ELIMINATED”, always in exactly this casing (“Networking admin” in sentence case, “ELIMINATED” in capitals) and always below the logo, starting at its left edge. Do not retype it, change its case, or set it beside or above the logo.
Which version: The logo with the tagline where there is room for it to read; the logo with the name where space is tighter; the mark alone in squares, avatars and icons, or where the name is already next to it.
Backgrounds: Green on white or light grey; bright green or white on dark colours; white on Shmor green.
Please do not: Recolour it outside the palette, add effects, stretch or rotate it, retype the name in another font, change the bars, or put it on a busy photo. Please do not suggest Shmor endorses or partners with you unless we have agreed it.

Shmor is a product of Metamindz Limited. For press questions or anything not covered here, email hello@metamindz.co.uk.