Questions, answered.

ShmorCRM, the micro-CRM built into Shmor, or Attio or HubSpot: one CRM per account. New accounts start on ShmorCRM, so you can begin without any CRM and connect Attio or HubSpot when you are ready. You send captures from Telegram (link it once from your account and Shmor knows the messages are yours) or by forwarding an email to in@emails.useshmor.com. WhatsApp is coming soon.

A screenshot of a LinkedIn, X or event-app profile, a photo of a business card or conference badge, a screenshot of an email signature, a voice note, a LinkedIn link (with your own Apollo key), a line of text, or an email forwarded to in@emails.useshmor.com. You can combine them: send a screenshot, then reply to Shmor’s card with a voice note about the conversation, and both go on the same record.

Yes. Forward it to in@emails.useshmor.com: an introduction, a LinkedIn notification or an email with a signature, with up to 5 attachments, and Shmor saves the person and replies in the same thread. Shmor knows it is you from the address you forward from, so it only accepts mail from your account email or other addresses you have confirmed, and ignores everything else. If your mailbox fails the anti-spoofing checks, use the private address on your Channels page instead.

It asks. If it does not know how you met or when to follow up, the reply comes with buttons to choose from, and you can answer later by replying to the card. Send /pending to see every contact that still needs something.

Voice notes are transcribed and then read like text. Names that are easy to mishear, such as company names or names from other languages, can be added as transcription keywords in Settings so they come out right.

Yes, if you add your own Apollo API key in Settings. Shmor then looks up the profile (name, title, company and work email) using your Apollo credits. Without a key, send a screenshot of the profile instead.

A simple micro-CRM built into Shmor, for people, companies, deals, tasks and notes, with nothing to connect. Every new account starts on it, so it is a good place to begin or to try Shmor out. When you are ready, connect Attio or HubSpot instead. The two never sync, so export your ShmorCRM records as CSV to take them with you. It holds up to 500 records during the trial, 500 on Solo, 5,000 on Pro, counting people, companies and deals (notes and tasks do not count).

It tries hard not to. Companies are matched by web domain and then by name. People are matched by email, then LinkedIn URL, then name and company. If a match is found, Shmor updates that record instead of creating a new one.

In Attio or HubSpot, it adds three fields to people or contacts: Met via, Met at and Needs info. In HubSpot they sit in a property group called Shmor. Nothing else in your setup is changed.

On the Pro plan, yes. After a capture, the reply offers to create a deal, tagged with the services you sell, in your CRM’s pipeline. Pro also lets you map Shmor’s details to your own custom fields.

Not yet. Solo and Pro are for one person with one CRM connection. Each person who wants to capture contacts needs their own account.

Only if you use ShmorCRM. With Attio or HubSpot connected, Shmor passes each contact through to your CRM and keeps only what it needs to run: record IDs, message IDs, counts and timestamps. With ShmorCRM, Shmor stores your contacts for you, with the text of the message, email or voice transcript behind each one (never photos or audio), until you delete them. You can export them as CSV, delete them all at once, or have records with no update for 6, 12 or 24 months deleted automatically.

Messages travel through Telegram, and forwarded emails through our email provider, Resend. Shmor then sends the image, audio or text to OpenAI to read the details, and writes the result to your CRM. Our sub-processors page lists every provider, what it does and where.

It is encrypted before it is stored, and it cannot be read back once saved, even by you. Shmor only uses it to look up LinkedIn links you send.

One message with up to one image (or one forwarded email with up to 5 attachments) and up to 2 minutes of audio, plus up to 3 follow-up replies about that contact. Longer voice notes and further replies use extra captures.

Yes. 14 days and 25 captures, with no card. Connect your CRM, link a chat app and send your first capture in a few minutes.

Shmor stops saving new contacts until you choose a plan. Everything already in Attio or HubSpot stays there. Records in ShmorCRM stay too, read-only: you can still view, export and delete them until you choose a plan.

Shmor tells you in the chat and stops saving new contacts until your next billing period. If you need more sooner, buy a top-up: 50 captures for £5, which last until the end of the current period.

Yes, from the Billing page in your account. Cancelling keeps your plan until the end of the period you have paid for, and you can download invoices and update your card there too.

No. Prices exclude VAT, which is added at checkout where it applies. Payments are handled by Stripe.

Yes. A yearly plan costs the same as 10 months, so you get 2 months free.

Up to 500 records during the trial, 500 on Solo, 5,000 on Pro. People, companies and deals count as records; notes and tasks do not. When ShmorCRM is full, Shmor stops saving new contacts to it, without using captures, until you delete records or upgrade. If your plan ends, your records stay, read-only, until you delete them.