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For founders

Every intro, investor and early customer, in one place.

Early on, the company is mostly relationships: investors, first customers, advisers, people you might hire. Shmor makes logging each one as quick as sending a message, so your CRM is still useful six months later.

Start free trial14 days free, 25 captures, no card.

Who you meet

Four kinds of conversation, one habit.

  • Investors

    After a coffee or a pitch, send a voice note: who, which fund, what they asked for, when to send the update. The follow-up task makes sure you do.

  • Early customers

    A screenshot of their LinkedIn and “interested in a pilot” is enough. On Pro, tap Create deal and it is in your pipeline.

  • Intros from your network

    Forward the intro message. Met via becomes Intro and Met at records who made it, so you know who to thank.

  • Future hires and advisers

    The person you met at a meetup who might join in a year. A note now saves trying to remember them later.

Why it sticks

No new app to remember to open.

Most founders already have a chat app open all day. Shmor lives in Telegram, with WhatsApp coming soon, so logging someone takes the same effort as telling a co-founder about them.

It also asks. If you forgot to say when to follow up, the reply has buttons for it. Anything left unanswered shows up when you send /pending, which makes a good Friday review.

Setting up

Suggested settings for founders.

  • Write a one-line business description in Settings, so Shmor can tell which conversations are about your product.
  • Add your company name, investors’ fund names and other words voice notes get wrong as transcription keywords.
  • Set the default follow-up to the gap you actually keep, such as 3 days after a first meeting.
  • If you use Apollo, add your API key and send LinkedIn links instead of screenshots.

FAQ

Questions

Do I need a CRM before I start?

No. New accounts start on ShmorCRM, the micro-CRM built into Shmor, so you can log people from the first day. When you outgrow it, connect Attio or HubSpot. The two never sync, so export your ShmorCRM records as CSV to take them with you.

Can I log introductions that arrive by email?

Yes. Forward the introduction to in@emails.useshmor.com from your account email, or from another address you have confirmed. Shmor reads the email and its signature, saves the person and replies in the same thread.

Can my co-founder use the same account?

Not yet. Each Shmor account is for one person with one CRM connection, so each co-founder who wants to capture contacts needs their own account.

Which plan creates deals?

Pro, and the free trial. When a capture sounds like an opportunity and you have listed the services you sell, the reply offers to create a deal in your CRM’s pipeline. Solo creates the person, company, note and follow-up task.

Related

Log the next person you meet.

14 days and 25 captures free, no card. Start in ShmorCRM or connect your CRM, link Telegram or forward an email, and send your first contact.

Start free trial